The Zeigarnik Effect: How to Keep Your Audience Hooked Like a Netflix Cliffhanger
Ever start a Netflix show thinking, “Just one episode”—only to look up, it’s 3 AM, and your brain’s begging for just one more? There’s a reason...
Email Marketing tips and techniques. Sending bulk email to a growing list of opt in subscribers can give you nearly all the benefits of traditional direct mail promotions, however without the cost. Here are tips and techniques for writing compelling email messages with intriguing subject lines and compelling content that’s guarantee to get the click.
Ever start a Netflix show thinking, “Just one episode”—only to look up, it’s 3 AM, and your brain’s begging for just one more? There’s a reason...
We love diving into psychological principles like scarcity, social proof, and urgency because they’re fun, easy to implement, and do indeed help boost sales. But here’s...
CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.
You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.
I know firsthand how difficult it can be to continually come up with new topics for your emails.
The first 20 are easy.
The next 30 aren’t too difficult.